I'm a Marketing Solution Architect - an executive specializing in applied artificial intelligence for growth and GTM strategy, optimizing persona targeting, and building high-performing teams that deliver exceptional business growth.
I am an solution-focused, growth marketing, executive with extensive experience building and managing high-performing teams, creating Go-To-Market strategies, and directing cross-functional collaboration for organizations big and small.
My career spans B2B SaaS, CPG, and SMB sectors, where I've driven brand development, increased revenue, and led organizations through transformative growth, achieving milestones like VC exits, equity raises, and market share dominance.
My focus is on consistently delivering on revenue goals while maximizing budget profitability. Over the years I have become an expert in building, managing, and coaching high-performing teams that achieve big audacious goals. Organizations have come to rely on me as a "solution architect" with a big picture vision for success.
Most importantly, I am adept at applying integrated, holistic, marketing technology solutions for efficient and scalable market growth. This includes leveraging AI and architecting autonomous, goal-driven Agentic AI workflow systems integrated into marketing operations. By deploying intelligent agents connected to first-party and 3rd-party data sources, I've optimized content creation, customer segmentation, and campaign execution, enhancing efficiency and ROAS.
■ Go-To-Market Expertise: Led Life Cider's strategic initiative, securing $2M in equity funding and boosting e-commerce sales by 64%. At SQAD, navigated market complexities to achieve a tenfold increase in market capitalization, culminating in a high-value VC exit.
■ Customer Engagement & Retention: Implemented innovative customer lifecycle management strategies at SQAD, driving $2.2M in annual revenue retention by significantly reducing churn.
■ Operational Excellence & Team Leadership: Built and mentored cross-functional teams, reducing campaign delivery timelines by 33% and enhancing productivity by 36% through process optimization and strategic leadership.
Set clear Objectives (AKA. Big Hairy Audacious Goals) that inspire the team and then focus on short sprints reaching for aligned Key Results that can be measured and optimized.
High-Performing teams start with a focus on finding, cultivating, and motivating exceptional people that are hungry to reach big goals and innovate towards success.
Establish consistent and dependable performance from the team by creating success and growth pathways that enhance professional skills while enriching personal experiences.
People are not resistant to change, they are resistant to the unknown. Effective change management comes from eliminating uncertainty and inspiring a new success vision.
Gone are the days of siloed departments and hierarchies that are rigid and unforgiving. Effective leaders leverage the knowledge and resources across the organization functions.
The world is moving fast, and effective operational management requires regular and consistent optimization of process for optimal growth and performance. Effective leaders constantly seek optimization.
Developed agentic workflow frameworks (using n8n) for lead qualification, reducing marketing operations costs by ~$200K annually.
Cut marketing implementation time by 30%, improved the opportunity funnel flow by 40%.
Optimize cross-team collaboration and close the loop on customer support.
Increased market cap by 10x in three years. Achieved improved YoY revenue recognition by 20%. Increased ARR by 25% .
Enhanced inbound opportunities by 147%. Increased organic website traffic by 54%. Established a comprehensive Go-To-Market strategy and growth roadmap.
Expanded LCV by 137%. Boosted brand engagement by 232%. Expanded product sales by 200%.
Jason is great to work with -- enthusiastic, dynamic, fun, savy and incredibly perceptive. His marketing ideas are diamonds. His zip and verve are gold. He's got a great sense of integrity and principles, too. Anyone who gets to work with him is lucky!
Working with Jason has always been a pleasure. He provides an infectious passion and enthusiastic point of view. The ultimate collaborator, Jason is always willing to lend his insight to find a solution to a challenge (even if it's not his challenge to solve). He's willing to go the extra mile for an individual, a team, and the company as a whole. I'd count myself lucky if our paths crossed again and would gladly welcome to chance to work with Jason again.
One of the most skilled individuals I have ever had the privilege to work with. We brought him in to develop an innovative start-up company in the direct selling industry. He did a beautiful job developing our brand and many of the business functions. He was in charge of everything from website design to writing copy; from graphic design to email communications; and training the sales organization, and even managing our social media campaigns. We couldn't have built this company without him and highly recommend him. He would be an asset to any company.
A Master of Marketing! He provided incredible support to our Sales Team. He worked diligently to ensure we had whatever was needed to succeed, whether it was customized marketing materials, developing a tailored campaign for a specific objective, or perfecting our client presentations.
Jason is smart, organized and wonderfully thorough - always willing to dedicate the necessary time and energy to complete any project. He sees the complete marketing horizon, while never forgetting to manage the crucial details that will make or break the project.
Jason is FUN to work with! He has an incredible sense of humor, passion that is infectious and is always positive and uplifting. I consider it both an honor and a privilege to work with Jason.
Here are some of the books on my "recommended reading" list that I suggest to my team members. These are a few titles I have found valuable in building high-performing teams and effective leadership.
Christina Wodtke
Chip Heath & Dan Heath
Jim Collins
Aaron Dignan
